About Us

Our journey in the United States began with nothing but faith, determination, and a desire to build something meaningful.
Arriving without knowing the local language, traditional jobs were out of reach. With a small lawn mower in hand, I went door to door offering to cut grass. Using my graphic design skills, I even created flyers and placed them around the neighborhood. But opportunities were limited, and few people reached out.

So I shifted.
I moved to the online world and began working with e-commerce. After facing challenges and learning through trial and error, I transitioned into the automotive field. What began as an attempt to flip a car from an auction turned into a surprising destiny — a bureaucratic issue, paired with perfect timing, opened the door for a unique trade: the car ended up being exchanged for a house.

It was exactly the kind of home we had prayed for.
Old, damaged, forgotten — but full of potential.

At the time, we were influencers with more than 30,000 followers, sharing our daily life and entrepreneurial journey. I say “we” because this path was walked alongside my partner at the time, the mother of my daughter Eloah, Nathalia Novaes.
We documented the entire renovation of our home, including the price and the process — and soon, investors watching our transformation became interested in Toledo, Ohio.

As our e-commerce experience grew, we taught thousands of people how to sell on Amazon and eBay. Many who followed us for our online business guidance became curious about Toledo’s real estate opportunities.

Then the calls began.
People wanted us to walk through their houses, evaluate potential repairs, estimate renovations, hire labor, buy materials, deliver supplies, and oversee progress. We became their boots on the ground.

From a single house, our work expanded to more than 100 properties for owners across the United States and abroad.
Homes that were once collapsing were rebuilt into valuable assets. The dramatic “before and after” transformations led us to choose a name that reflected our mission perfectly: MIDAS TOUCH.

Inspired by the legend of King Midas — a king who believed in transforming everything he touched — our company embraces the true meaning of that story. Midas eventually learned that real value is not in gold itself, but in the power to renew, restore, and elevate.

At Midas Touch, this is our essence.
We don’t just renovate properties — we transform them.
We bring new life to the old, purpose to the broken, and extraordinary potential to what others overlook.

The true Midas Touch isn’t about riches.
It’s about excellence, purpose, and turning everything we touch into something better than we found.

This is who we are.
This is what we do.
This is the Midas Touch.

During the renovation of the house I had traded for a car, I lived through a spiritual experience that completely transformed my life.

I grew up in a Christian family, yet I had never truly encountered God in a personal way. What happened to me in that house shook my soul so deeply that I had no choice but to search for answers. I needed to understand what had happened to me.
(To learn more about that moment, visit the biography page.)

My search began through science. I studied Universal Laws—profound ideas, but none of them explained what I had experienced. So I went further. I explored different religions. I studied Lao Tse, Buddhism, Hinduism, the universal principles of the universe. I immersed myself in the teachings of Napoleon Hill, Jim Rohn, Bob Proctor, Earl Nightingale, Tony Robbins, Brian Tracy, Joe Vitale, Rhonda Byrne, John Assaraf, Jack Canfield, James Arthur Ray, John Hagelin, Loral Langemeier…

All of them taught powerful principles—principles I began to recognize repeated across every religion and philosophy I encountered. I could clearly see the similarities. I applied these principles in my life and everything began to change. Rapidly.

And then I realized something even greater:
I had already been living many of these principles without knowing their names. But once I understood why they worked, I began applying them intentionally—and I started reaching my goals faster and with precision.

Yet… even with all this knowledge, something was still missing.
None of it explained the experience I had lived. None of it brought even 1% of the joy I had felt that day—an indescribable joy that made me cry uncontrollably.
That was the feeling I was searching for. That was the presence I longed to experience again.

Until one day, I heard a man describing an experience almost identical to mine.
He was Christian, and he spoke about the Holy Spirit.

In that moment, everything clicked.
I realized that what I had encountered was the Holy Spirit. Finally, I had a partial explanation—and I knew exactly where to continue searching.

From that day forward, I entered a season of deep questioning.
I spoke to the Holy Spirit. I asked questions—and many times, He answered.
I recreated every action I had taken on the day of my first experience. I tested, applied, repeated. And one day… I experienced it again.

And I understood:
To encounter that presence, you must align yourself with certain principles and take specific actions.

These principles exist across every religion I’d studied—but the feeling of true fulfillment, the fullness that transformed me from the inside out, came only through encountering the Holy Spirit and intentionally following the teachings of Jesus Christ.

Today, these principles guide my life and serve as the behavioral foundation of my company.
(To learn the exact actions I took, visit my profile.)

Here are the principles I follow and teach:

Love, Joy, Peace, Patience, Kindness, Goodness, Faithfulness, Gentleness, Self-control, Gratitude, Self-love, Sacrifices, Positive mindset, Mindfulness, Wisdom, Prosperity.
(You can find the explanation of each principle on our Blog.)

In the beginning of our journey here in the United States, life was far from easy. The walls felt fragile, the days were heavy, and inside me grew a restlessness that — for a moment — opened the door to ingratitude. I wanted to escape. Move to another neighborhood. Start over somewhere else. Everything around me seemed to scream that I should leave as soon as possible.

But God…
God showed me why I needed to stay.
He taught me that no desert is permanent — and that some places are not prisons, but mission fields.

And that’s when everything gained purpose.

I realized my mission was not just to live there, but to care for that place.
To restore houses… restore people… restore dreams… restore purpose.
I understood that our company would not be just a business — but a light within the community, illuminating paths, guiding lives, and rekindling hope.

I began to see the social struggles around me and, with them, the divine responsibility to help build solutions.
We will train the next generation to walk in the light, just as a Jedi master guides his apprentice — with wisdom, patience, and love — ensuring we never turn Anakins into Darth Vaders.
We will teach not only with words, but with example. Because our actions will speak louder than any speech, and our results will reflect the only Path we follow: Yeshua.

We will show the world the extraordinary impact that begins when a single person decides to believe — when someone, empowered by Yahweh, awakens to their true identity and becomes capable of accomplishing impossible things for the collective good.

And above all, we will live the teachings of my Master, not as beautiful phrases, but as a lifestyle:

• Love Your Neighbor as Yourself

• Do to Others What You Would Have Them Do to You

• Forgive Always and Completely

• Love Your Enemies

• Be Humble and Serve Others

• Judge Not, Lest You Be Judged

• Speak Truth in Love

• Go the Extra Mile

• Reconcile Quickly

• Show Mercy and Compassion

• Give Without Expecting Anything in Return

• See People Through God’s Eyes

• Teach the world about Jesus — not only through words, but through actions.

This is our mission.
Our calling.
Our legacy.

And on the day this light multiplies, we will understand that it all began with a simple decision:
to remain where God planted us… and to flourish.

• A more beautiful, cleaner, and harmonious Toledo — a city admired worldwide, where tourism flourishes and brings prosperity to our community.

• We have a school dedicated to empowering young people, preparing them for the workforce, teaching them valuable trades and professions, and inspiring them with the art of entrepreneurship.

• Our restaurant in Toledo feeding families, nourishing our community, and serving free meals every single day — because no one should walk this journey alone.